Privacy Policy

1. Introduction

Evermore Directory ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using Evermore Directory, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We may collect the following information that you voluntarily provide:

• Contact information (name, email address, phone number)
• Search queries and preferences
• Communications with us (emails, contact form submissions)
• Account information if you create an account
• Payment information for premium services (processed by third-party payment processors)

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on pages
• Referring website addresses
• Operating system information
• Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from third-party sources, such as funeral homes listed in our directory, analytics providers, and advertising partners.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our services
• To process your searches and deliver relevant results
• To communicate with you, including responding to inquiries
• To send service updates and administrative information
• To personalize your experience on our website
• To analyze usage patterns and improve functionality
• To prevent fraud and enhance security
• To comply with legal obligations
• To deliver targeted advertising (with your consent where required)
• To conduct research and analysis

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 With Service Providers

We may share information with third-party service providers who perform services on our behalf, such as hosting, analytics, customer support, and payment processing. These providers are contractually obligated to protect your information.

4.2 With Funeral Homes

If you contact a funeral home through our platform, we may share your contact information with that funeral home to facilitate your inquiry.

4.3 For Legal Reasons

We may disclose your information if required to do so by law or in response to:

• Legal process or government requests
• Protection of our rights, property, or safety
• Investigation of fraud or security issues
• Compliance with applicable laws and regulations

4.4 Business Transfers

If Evermore Directory is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.5 With Your Consent

We may share information with third parties when you provide explicit consent for us to do so.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing activities. Cookies are small data files stored on your device. You can control cookies through your browser settings, but disabling cookies may affect website functionality.

Types of cookies we use:

• Essential cookies: Necessary for website operation
• Analytics cookies: Help us understand how visitors use our site
• Functional cookies: Enable enhanced functionality and personalization
• Advertising cookies: Used to deliver relevant advertisements

6. Third-Party Services

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

Third-party services we use may include:

• Google Analytics for website analytics
• Payment processors for handling transactions
• Advertising networks for delivering ads
• Social media platforms for sharing functionality

7. Your Privacy Rights

7.1 General Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to processing of your information
• Request restriction of processing
• Data portability (receive your data in a structured format)
• Withdraw consent where processing is based on consent
• Opt-out of marketing communications

7.2 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: You can request information about the categories and specific pieces of personal information we've collected
• Right to Delete: You can request deletion of your personal information
• Right to Opt-Out: You can opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

7.3 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@evermoredirectory.com. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication procedures
• Employee training on data protection
• Incident response procedures

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Retention periods vary based on:

• The type of information collected
• The purpose for which it was collected
• Legal and regulatory requirements
• Our legitimate business interests

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer information internationally, we implement appropriate safeguards to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

13. Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to Do Not Track signals.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: